Content Strategy Forum Conference 2014 Frankfurt, 1-3 July

Talk

Rainer Markussen

CURVED.de: How to build a successful content marketing website in 100 days – and why

Curved.de from ContentStrategyForum2014

Due to higher competition online advertising becomes always more expensive. The E-Plus Group has chosen a new way to become part of the consumer network by initiating the platform “CURVED.de”, an online magazine with high-quality contributions from the world of mobile digital lifestyle. Our objective is to accompany and support the users in their day-to-day life with smartphone and mobile apps. We believe in: “My-tech instead of High-Tech”, since mobile apps become more and more part of the personal lifestyle.

During the talk you will get a look behind the scenes of CURVED.de. I will share with you insights of the motivation behind, the approach that made us so fast, the focus of our daily work and what we identified as success factors. And last but not least let's discuss.

Speaker:

Rainer Markussen, Markussen Consulting