Content Strategy Forum Conference 2014 Frankfurt, 1-3 July

Talk

Kate Kenyon

Living the content strategy dream: tools for transforming content strategy theory into a company-wide reality

Tricks to get content strategy adopted in your company from Kate Kenyon

Many content people read the books, attend the lectures, write the strategy - and then get stuck when it comes to actually making this a reality.

My talk is based on my recent work with Cancer Research UK, RNLI, and Lloyds Bank, and it’s about how to overcome the main blockers that cause the stuckness: lack of senior buy-in, a difficulty in knowing how to interrupt the status quo, and how to show that what you’re doing is really working.

Speaker:

Kate Kenyon, Whipsmart Content Ltd