Content Strategy Forum Conference 2014 Frankfurt, 1-3 July


Rahel Anne Bailie

Cooking Content Strategies with COPE

Content Strategy Masterclass, 1 July 2014, Frankfurt Press Club

The Create Once Publish Everywhere (COPE) content architecture has captured the attention of content strategists, technologists, and even business sponsors. COPE was recently socialised by NPR, but the COPE concept existed for many years before that.

There are two basic COPE variants, which work in very different ways. One way has its roots in topic-based authoring; the other is way lives in the world of Web content management. In the vernacular of the content world, the difference is called baking vs frying. "Baking" means that content processing rules are programmed into the software. "Frying" means that the author controls the bits of content. To further the cooking metaphor, frying means you can pick out the bits of egg from the pan; with baking, this isn't possible, or even desirable.

In this full-day workshop, participants will learn about the two methods of creating strategies within a COPE framework, when each is appropriate, and how to work with each one to achieve specific delivery goals such as personalization and multi-channel content.


Rahel Anne Bailie, Intentional Design