Content Strategy Forum Conference 2014 Frankfurt, 1-3 July

Talk

Thomas Koch
Klaas Glenewinkel

From Tripoli, Juba and Kabul back to Berlin, Paris and London - What Content and Media Marketing can learn from areas of crisis and depression

MICT - Media in Cooperation and Transition, a German non-profit organization, and the media agency Plural build and train media makers in emerging markets such as Libya, Sudan, Afghanistan, Iraq and Mali. Meanwhile, since our own media and communication landscapes are in upheaval and areas of substantial change - can we learn from their experience? Are we possibly looking into our own media future when looking at developing markets? In our session we will share our experience from numerous projects and show how we use content to drive new media markets and help to build sustainable independence.

Speaker:

Thomas Koch, MICT/Plural Media Services

Klaas Glenewinkel, MICT/Plural Media Services