Content Strategy Forum Conference 2014 Frankfurt, 1-3 July

Talk

Margot Bloomstein

Defining our profession, defining ourselves

Defining Our Profession, Defining Ourselves at CSForum14 from Margot Bloomstein

Content strategy is continuing to evolve as a discipline. Our evolution makes sense: we work with evolving technologies to enable communication in platforms and channels that didn't even exist when we first started using the term. But as our discipline evolves, so too do the strengths individual practitioners offer and our clients expect, all under the label "content strategy." Is that a problem, or an opportunity? Can we grapple with our terminology to broaden the profession without losing its relevance? We do so much research, monitor, and understand our users. Now, let's draw on similar data about ourselves. Together, let's explore how we grow and promote our capabilities and the many ways we can help our colleagues, collaborators, and clients.

Speaker:

Margot Bloomstein, Appropriate, Inc.