Content Strategy Forum Conference 2014 Frankfurt, 1-3 July

Talk

Michael Schmidtke

Game Change - Corporate Storytelling and Content Strategy Learnings at Bosch

Corporate Storytelling at Bosch from ContentStrategyForum2014

350 official social media channels, 500 websites, numerous audiences ranging from B2B to B2C – the digital realm of Bosch encompasses a wide variety of digital initiatives across the globe. How do you ensure consistency throughout a fast growing number of digital activities and social media channels and use them to increase the reputation of a "connected company"?

Similar to script teams in the TV, film or games, industry the digital community within Bosch works with a storytelling and content marketing framework to orchestrate its work. The framework helps the people involved to co-create and share content, ensure consistency and perform joint campaigns across countries and business divisions. This session will take you through the lessons learned within the Bosch Group and touches the following questions:

Speaker:

Michael Schmidtke, Bosch