The long and winding road – taking Content Strategy to a global level
The eBay global content team started implementing a coherent global strategy across markets two and half years ago. They have invested in their success through re-organization, the introduction of new standards, processes and technologies.
But what happens if you need to reconsider suddenly your approach in the middle of the way for 21 sites and 17 languages? How do you plan if you don't know how long it will take you to get to the next level of maturity? And how do you manage all this in parallel to rolling out a global content strategy, developing the team's skills and managing the daily business?
Laurence Dansokho and Catharina Pawella will take you through their experiences and learnings and illustrate how they readjust their focus and efforts for success.
Laurence Dansokho, eBay
Catharina Pawella, eBay