The Storytelling Start-up - From Core-Story to Content Strategy
Developing a content strategy for a start-up isn't easy. You are completely new on the market. People don't know you. So why should they be interested in your content? On the other hand: Every start-up has a unique story at its core. An adventure story about heroes courageous enough to risk everything, fighting for their ideas and a better world. People love stories like this. During the workshop we will work hands on with the Core-Story Canvas, a tool to dig out a start-up’s core-story.
You will learn:
- Why "Heroes" "Themes" and "Conflicts" are essential to create emotional impact.
- How the core-story strengthens trust in the start-ups vision, even if the product is in a very early stage.
- How a core-story guides and inspires content strategy.
More information on the Core-Story Canvas and our template (in German) in this blogpost.