From benchmark to action - Measuring "Web Excellence"
As early as 2004 the companies cooperating in the Web Excellence Forum (WebXF) such as BASF, Bosch, B.Braun, Daimler, RWE and TUI measure and benchmark their online communication activities. In this talk you will learn ...
... about the methodology and work of the Web Excellence Forum
... how leading companies measure and benchmark their web and social media activities
... how you can make use of the results to improve your online communication
... which key performance indicators you can actually use within your organisation, and
... why using a systematic benchmarking – e.g. in the social web – helps you to control your communication activities and develop innovative approaches.
The talk will provide you first hand experience from some of the leading German companies and will leave room for discussion and exchange.
Thorsten Scherer, MLP AG
Matthias Schultze, WebXF