Content Strategy Forum Conference 2014 Frankfurt, 1-3 July

I want to attend

What happens when?

CSF2014 will be a three day event.

On 1 July we'll kick off the conference with a workshop day in the Frankfurt Press Club. We offer workshops for all levels of experience from beginners to a content strategy masterclass. While the language of the conference is English, we will also offer workshops in German.

On the evening of 1 July we'll meet for a welcome reception at the Long Island Summer Lounge, located on the top of a car park right in the heart of the city.

On 2 and 3 July we'll come together at the Union Halle on Frankfurt's prospering East Side.

On the night of 2 July we’ll invite you to a BBQ-Party in the Oosten - Realwirtschaft am Main

Check out the complete schedule of the Content Strategy Forum Conference to find out who will be speaking and which topics will be discussed.

Schedule

1 July 2014 – Workshops

Frankfurt Press Club

TimeRoom 1Room 2Room 3Room 4
(60 mins)Reception
(3 hrs 30 mins)

Full-day Workshop:
Content Strategy Master Class - Cooking Content Strategies with COPE

Host: Rahel Bailie, Intentional Design

Room 1

Workshop:
Managing long form and other techniques. How Editors and Developers can work together.

Host: Nico Brünjes, ZEIT ONLINE

Room 2

Workshop:
Content Strategy for Higher Ed (in German)

Hosts: Brigitte Alice Radl, Heinz Wittenbrink, FH Joanneum

Room 3

Full-day Workshop:
Content–Strategie und Content-Marketing – Willkommen in der Zukunft! (in German, sold out)

Hosts: Klaus Eck, Doris Eichmeier, Eck Consulting Group

Room 4

(1 hr)Lunch break
(3 hrs 30 mins)

Full-day Workshop:
Content Strategy Master Class - Cooking Content Strategies with COPE

Host: Rahel Bailie, Intentional Design

Room 1

Workshop:
The Storytelling Start-up - From Core-Story to Content Strategy

Host: Christian Riedel

Room 2

Workshop:
… und ein Blog machen wir auch noch! – Corporate Blogs planen, aufbauen und erfolgreich führen (in German)

Host: Meike Leopold, salesforce.com

Room 3

Full-day Workshop:
Content–Strategie und Content-Marketing – Willkommen in der Zukunft! (in German, sold out)

Hosts: Klaus Eck, Doris Eichmeier, Eck Consulting Group

Room 4

2 July 2014
Conference Day 1
“Challenges”

Union Halle

TimeArenaLoungeStudio
(55 mins)Registration, CoffeeContent Strategy Morning Show
(5 mins)Opening
(10 mins)

Welcome to Frankfurt

Markus Frank, City Councillor for Economic Affairs

Arena

(20 mins)

Big Data in Search of Meta Data

Dirk Baecker, Zeppelin University

Arena

(40 mins)

Defining our profession, defining ourselves

Margot Bloomstein, Appropriate, Inc.

Arena

(40 mins)

Content, Context, Community – Taking Content Strategy to the boardroom

Eric Reiss, FatDUX

Arena

(15 mins)

Lightning Talks - Content Strategy for a Cause

Supported by Aktion Mensch

Arena

(20 mins)Coffee BreakContent Strategy Web TV
(40 mins)

Waltzing Matilda - Enabling Digital Transformation in the European Commission

Deidre Hodson and Jonathan Stockwell, European Commission

Arena

Digital Fine Art – How Germany’s oldest artist paper manufacturer manages the digital change and new ways of content marketing

Ann-Kristin Plüss, Hahnemühle FineArt and Stephan Fink, Fink&Fuchs

Innovation Lounge

Living the content strategy dream: tools for transforming content strategy theory into a company-wide reality (11:40-12:20, 20 mins)

Kate Kenyon, Whipsmart Content Ltd.

Complete Content Integration – a systematic or human issue? (12:00-12:20, 20 mins)

Inge Weyers, DCT

Studio

(40 mins)

FIKA, or why coffee is king in Digital Nation Branding

Frida Roberts, Swedish Institute

Arena

Managing the Politics of Content

Hilary Marsh, Content Company, Inc.

Innovation Lounge

The future is now - Content Strategy for Smart Content (12:30-12:50, 20 mins)

Theresa Grotendorst, Projektwerft and Ute Klingelhoefer, contentwerk

The customer experience you’re forgetting: Content Strategy for Customer Correspondence (12:50-13:10, 20 mins)

Monica Rivera-Malpica, legodo ag

Studio

(80 mins)LunchContent Strategy Web TV
(30 mins)

Challenges for Corporate Communications in the Digital Age

Ansgar Zerfass, University Leipzig

Arena

We’ve spent the budget, now what? - Lessons from a B2B-focused web magazine that came to a grinding halt

Tapio Liller, Oseon

Innovation Lounge

Going Pinternational: Bringing Pinterest to 33 languages in 8 months

Sadia Latifi, Pinterest

Studio

(40 mins)

Would Grandma care?

Clay Delk, Facebook

Arena

From Wastelands to Wuthering Heights. The Rocky Road to great Social Media Content

Judith Denkmayr and Richard Hemmer, Digital Affairs

Innovation Lounge

From Tripoli, Juba and Kabul back to Berlin, Paris and London - What Content and Media Marketing can learn from areas of crisis and depression

Thomas Koch and Klaas Glenewinkel, MICT/Plural Media Services

(40 mins)

Data driven storytelling

Jörg Blumtritt, Datarella

Arena

User Centred Government

Leisa Reichelt, Government Digital Service

Innovation Lounge

Heimat - getting deeper into the social content of the heart

Michael Domsalla, KMTO ::: Manufaktur Marke

Studio

(20 mins)Coffee BreakContent Strategy Web TV
(60 mins)

Discussion: One ring to rule them all. Will Big Data take over?

Arena

3 July 2014
Conference Day 2
“Visions”

Union Halle

TimeArenaInnovation LoungeStudio
(55 mins)Coffee and breakfastContent Strategy Morning Show
(5 mins)Opening

Arena

(20 mins)

Empowering the Client - Digital Marketing at E-Plus

Jürgen Rösger, Chief Marketing Officer E-Plus

Arena

(40 mins)

Game Change - Corporate Storytelling and Content Strategy Learnings at Bosch

Michael Schmidtke, Bosch

Arena

(40 mins)

Know more - Consumer Information via QR-Code to enhance Transparency of Food

Silvia Schäfer, Nestlé

Arena

CURVED.de: How to build a successful content marketing website in 100 days – and why

Rainer Markussen, Markussen Consulting

Innovation Lounge

Designing for Cognitive Engagement

Andrew Zusman

Studio

(30 mins)Coffee BreakContent Strategy Web TV
(40 mins)

From fiction into fact

Patrick Loechle, Dorten

Arena

Innovating the Newsroom

Klaus Meier

Innovation Lounge

Publish-measure-learn-build: using content experiments to drive the digital design process

Angela Stengel, Australian Broadcasting Corporation

Studio

(40 mins)

The long and winding road – taking Content Strategy to a global level

Laurence Dansokho and Catharina Pawella, eBay

Arena

The People Puzzle: Making the Pieces Fit

Kerry-Anne Gilowey, August Sun Projects

Innovation Lounge

From benchmark to action - Measuring "Web Excellence"

Matthias Schultze, Web Excellence Forum and Thorsten Scherer, MLP AG

Studio

(90 mins)LunchContent Strategy Web TV
(30 mins)

Designing for Content

Robert Stulle, EdenSpiekermann

Arena

Courage vs. certainty

Alyssa Jade McDonald-Bärtl, BLYSS Chocolate

Innovation Lounge

Beyond Targeting: Understanding Content Attractors To Improve Content Relevance

Michael Andrews, Story Needle

Studio

(40 mins)

E Jeföhl, dat verbingk – Content with a Sense of Community

Tobias Kaufmann, Erster Fussball-Club Köln

Arena

Changing Patterns in Brand Communications

Jörg Leupold

Innovation Lounge

You can't break down silos, but you can connect them

Christiaan Lustig, Sabel Online

Studio

(40 mins)

Programming The Transmedia Ecosystem: The Metamorphosis of Brands and Media

Thomas Praus, Panorama 3000

Arena

How to spice up a traditional brand with content marketing

Inga Batur and Alenka Bester, Zavarovalnica Triglav

Innovation Lounge

Rethinking university content & communication

Patrick Breitenbach, Karlshochschule International University

Studio

(20 mins)Coffee BreakContent Strategy Web TV
(60 mins)

Discussion: Navigating through the digital disruption – The future of Corporate Communications and Marketing

Arena

Why you should come?

When Tim Berners-Lee invented the World Wide Web and Marc Andreesen and Eric Bina developed Mosaic, the first popular Web browser some 20 years ago, no one knew it would also mark the beginning of a fundamental change of corporate communications and marketing. The task to reach a defined target audience — for a long time a question of big media spendings — has turned into a fight for the attention of a very selective and active audience. With every Google update and the increasing popularity of social networks, the importance of useful and engaging content also rises.

Today content plays a major role in marketing, corporate communications, sales, employer branding, e-commerce, and knowledge management. In the digital world content has become the primary interface between companies, institutions and organisations, and their stakeholders. The possibilities are endless but so are the challenges.

Will ultra-high-speed computers and intelligent algorithms soon take over the work of copywriters and Big Data dominate creativity? What do we require to develop, distribute and govern content, which helps us to reach our objectives? How can we efficiently use the content we already have? Which skills do we need to manage content-driven communication projects? What will the future of digital communications look like and which role will marketing, PR, design, web development, usability and information architecture play?

To answer those and further questions, more than 250 professionals from all over the world will meet in Frankfurt am Main, Germany, for the Content Strategy Forum Conference 2014 from 1- 3 July. They will travel to the city on the Main River from the US, Canada, the UK, France, The Netherlands, Germany, Austria, Switzerland and many more countries.

Join us to exchange ideas and experiences with leading experts about the future of digital corporate communications, marketing, design and web development.

How do I convince my boss?

Content has undeniably taken the world of communications and marketing by storm. But is there also substance to the hype? No surprise here: We say yes. But what really should convince your boss is that, at CSF2014, you will get to know the whys and hows of successful projects and learn how to make content strategy work for your company or organisation.

Putting substance to the hype

In the digital world, content is one of your most valuable assets, no matter whether you're working for a commercial enterprise, a public institution, an association, a non-profit organisation, or an agency. Content strategy makes sure your content marketing and e-commerce efforts are returning more over a longer period of time. It also helps you to break up content silos within your organisation, improve internal communications, and lower costs for training and customer support.

A unique program

Some of the most experienced professionals from 20+ countries will share their insights and learnings from successful content strategy projects with you. All speakers are participants as well. We don't have fly-in superstars who will leave right after their talks, but people who have a keen interest in the ideas you bring to the table.

Check out the conference program.

Check out the workshop program.

See who will be speaking.

A thriving community

As a participant you also join a rapidly growing international community. The moderated Google+ Group of the Content Strategy Forum already has more than 4,000 members, and on LinkedIn even more than 15,000 professionals have joined the Content Strategy Group.

All in all, you can be sure to leave Frankfurt with a head full of fresh ideas and a clear sense on how to put them to work for your specific content challenge, making your participation a valuable investment.

Which packages do we offer?

We offer separate tickets for the workshop day and the conference as well as a combi-passes for all three days.

What is included in the packages?

The Conference ticket includes

The Workshop ticket includes

The combi-pass includes all of the above.

Please see the table below for an overview of packages and pricing and book your ticket right away. Early Bird tickets will be available from 1 March on at the latest. Ticket sales are managed via Amiando/Xing Events. Payment methods are credit card, direct debit, or PayPal.

All prices are in Euro excluding 19% VAT
CategoryConferenceConference +
Workshop
Workshop only
Early Bird (available until 31 March 2014)690990490
Regular (available until 23 June 2014)8901190590
Late (available until 30 June 2014)10901290690
Student and non-profit organisations390690300

Special rates, discounts and ticketing

We have reserved a limited number of reduced tickets for employees of non-profit organisations and students. Please contact us at whathappens@csforum2014.com to verify your eligibility and receive a promotional code.

For Content Strategy Forum veterans, who participated in least at one of the conferences in Paris, London, Cape Town, or Helsinki, or groups of 5 people or more from the same organisation, we offer a discount on the regular rate for conference tickets and combi-passes. Please contact us at whathappens@csforum2014.com for details.

Ticketing and payment is handled through XING EVENTS. You can select between different payment methods. Transaction fees for payments are included in the ticket prices. For more information take a look at our terms & conditions.