Content Strategy Forum Conference 2014 Frankfurt, 1-3 July

Schedule

1 July 2014 – Workshops

Frankfurt Press Club

TimeRoom 1Room 2Room 3Room 4
(60 mins)Reception
(3 hrs 30 mins)

Full-day Workshop: Content Strategy Master Class - Cooking Content Strategies with COPE

Host: Rahel Bailie, Intentional Design

Room 1

Workshop: Managing long form and other techniques. How Editors and Developers can work together.

Host: Nico Brünjes, ZEIT ONLINE

Room 2

Workshop: Content Strategy for Higher Ed (in German)

Hosts: Brigitte Alice Radl, Heinz Wittenbrink, FH Joanneum

Room 3

Full-day Workshop: Content–Strategie und Content-Marketing – Willkommen in der Zukunft! (in German)

Hosts: Klaus Eck, Doris Eichmeier, Eck Consulting Group

Room 4

(1 hr)Lunch break
(3 hrs 30 mins)

Full-day Workshop: Content Strategy Master Class - Cooking Content Strategies with COPE

Host: Rahel Bailie, Intentional Design

Room 1

Workshop: The Storytelling Start-up - From Core-Story to Content Strategy

Host: Christian Riedel

Room 2

Workshop: Corporate Social Media (in German)

Hosts: Thomas Pleil, Hochschule Darmstadt, Uwe Knaus, Daimler AG

Room 3

Full-day Workshop: Content–Strategie und Content-Marketing – Willkommen in der Zukunft! (in German)

Hosts: Klaus Eck, Doris Eichmeier, Eck Consulting Group

Room 4

2 July 2014
Conference Day 1
“Challenges”

Union Halle

TimeArenaLoungeStudio
(55 mins)Registration, CoffeeContent Strategy Morning Show
(5 mins)Opening
(10 mins)

Welcome to Frankfurt

Markus Frank, City Councillor for Economic Affairs

Arena

(20 mins)

Big Data in Search of Meta Data

Dirk Baecker, Zeppelin University

Arena

(40 mins)

Innovating the Newsroom

Arena

(40 mins)

Defining our profession, defining ourselves

Margot Bloomstein, Appropriate, Inc.

Arena

(30 mins)Coffee BreakContent Strategy Web TV
(40 mins)

Waltzing Matilda - Enabling Digital Transformation in the European Commission

Deidre Hodson and Jonathan Stockwell, European Commission

Arena

Digital Fine Art – How Germany’s oldest artist paper manufacturer manages the digital change and new ways of content marketing

Ann-Kristin Plüss, Hahnemühle FineArt and Stephan Fink, Fink&Fuchs

Innovation Lounge

Inside the Content Machine

Meike Leopold, salesforce

Studio

(40 mins)

FIKA, or why coffee is king in Digital Nation Branding

Frida Roberts, Swedish Institute

Arena

Managing the Politics of Content

Hilary Marsh, Content Company, Inc.

Innovation Lounge

The future is now - Content Strategy for Smart Content (1230-1250, 20 mins)

Theresa Grotendorst, Projektwerft and Ute Klingelhoefer, contentwerk

The customer experience you’re forgetting: Content Strategy for Customer Correspondence (1250-1310, 20 mins)

Monica Rivera-Malpica, legodo ag

Studio

(80 mins)LunchContent Strategy Web TV
(30 mins)

Challenges for Corporate Communications in the Digital Age

Ansgar Zerfass, University Leipzig

Arena

We’ve spent the budget, now what? - Learnings from a B2B-focused web magazine that came to a grinding halt

Tapio Liller, Oseon

Innovation Lounge

Going Pinternational: Bringing Pinterest to 33 languages in 8 months (12:50-13:10)

Sadia Latifi, Pinterest

Studio

(40 mins)

Would Grandma care?

Clay Delk, Facebook

Arena

From Wastelands to Wuthering Heights. The Rocky Road to great Social Media Content

Judith Denkmayr and Richard Hemmer, Digital Affairs

Innovation Lounge

From Tripoli, Juba and Kabul back to Berlin, Paris and London - What Content and Media Marketing can learn from areas of crisis and depression

Thomas Koch and Klaas Glenewinkel, MICT/Plural Media Services

(40 mins)

Data driven storytelling

Jörg Blumtritt, Datarella

Arena

User Centred Government

Leisa Reichelt, Government Digital Service

Innovation Lounge

Living the content strategy dream: tools for transforming content strategy theory into a company-wide reality (16:00-16:20, 20 mins)

Kate Kenyon, Whipsmart Content Ltd.

Heimat - getting deeper into the social content of the heart

Michael Domsalla, KMTO ::: Manufaktur Marke

Studio

(20 mins)Coffee BreakContent Strategy Web TV
(60 mins)

Discussion: One ring to rule them all. Will Big Data take over?

Arena

3 July 2014
Conference Day 2
“Visions”

Union Halle

TimeArenaInnovation LoungeStudio
(55 mins)Coffee and breakfastContent Strategy Morning Show
(5 mins)Opening

Arena

(20 mins)

Empowering the Client - Digital Marketing at E-Plus

Jürgen Rösger, Chief Marketing Officer E-Plus

Arena

(40 mins)

Digital Business 'Flash Forward’ - a journey through the Internet of Things

Cleve Gibbon, Cognifide

Arena

(40 mins)

Know more - Consumer Information via QR-Code to enhance Transparency of Food

Silvia Schäfer, Nestlé

Arena

The People Puzzle: Making the Pieces Fit

Kerry-Anne Gilowey, August Sun Projects

Innovation Lounge

Designing for Cognitive Engagement

Andrew Zusman

Studio

(30 mins)Coffee BreakContent Strategy Web TV
(40 mins)

Game Change - Corporate Storytelling and Content Strategy Learnings at Bosch

Michael Schmidtke, Bosch

Arena

Beyond Targeting: Understanding Content Attractors To Improve Content Relevance (1130-1150, 20 mins)

Michael Andrews, Story Needle

Publish-measure-learn-build: using content experiments to drive the digital design process

Angela Stengel, Australian Broadcasting Corporation

Studio

(40 mins)

The long and winding road – taking Content Strategy to a global level

Laurence Dansokho and Catharina Pawella, eBay

Arena

CURVED.de: How to build a successful content marketing website in 100 days – and why

Rainer Markussen, Markussen Consulting

Innovation Lounge

From benchmark to action - Measuring "Web Excellence"

Matthias Schultze, Web Excellence Forum and Thorsten Scherer, MLP AG

Studio

(90 mins)LunchContent Strategy Web TV
(30 mins)

Designing for Content

Robert Stulle, EdenSpiekermann

Arena

Courage vs. certainty

Alyssa Jade McDonald-Bärtl, BLYSS Chocolate

Innovation Lounge

Beyond Targeting: Understanding Content Attractors To Improve Content Relevance

Michael Andrews, Story Needle

Studio

Communicating Innovation – BMW i

Patrick Loechle, Dorten

Arena

Programming The Transmedia Ecosystem: The Metamorphosis of Brands and Media

Yousef Hammoudah, Wired Semantics

Innovation Lounge

You can't break down silos, but you can connect them

Christiaan Lustig, Sabel Online

Studio

(40 mins)

Content, Context, Community – Taking Content Strategy to the boardroom

Eric Reiss, FATDux

Arena

Changing Patterns in Brand Communications

Jörg Leupold

Innovation Lounge

Rethinking university content & communication (16:00-16:20, 20 mins)

Patrick Breitenbach, Karlshochschule International University

How to spice up a traditional brand with content marketing (16:20-16:40, 20 mins)

Inga Batur and Alenka Bester, Zavarovalnica Triglav

Studio

(20 mins)Coffee BreakContent Strategy Web TV
(60 mins)

Discussion: Navigating through the digital disruption – The future of Corporate Communications and Marketing

Arena