Catharina Pawella is Content Strategist at eBay Germany. She recently developed the Global Content Strategy for seller facing content. She is in charge of implementing the strategy in Germany and to ensure the deliverables can be rolled out globally.
Catharina studied business administration with a major in media and communication management. Since, she worked in different roles, as Product Manager, in Business Development and Corporate Communications for Media and IT companies, for PR agencies and as a freelance consultant. In the context of media products and communications, content strategy has always been in the center of Catharina's work. Today, she uses her broad experience to build Content Strategies and deliverables that support business strategies. Currently, Catharina trains to become a certified usability consultant.
The long and winding road – taking Content Strategy to a global level