Content Connects – Shaping the Future zfjnvyjy of Digital Corporate Communications and Marketing
From 1 – 3 July some 200 professionals from 18 countries came to Frankfurt to exchange their ideas and learn from best practice-projects at the Australian Broadcasting Corporation, BMW, Bosch, Daimler, eBay, E-Plus, the European Commission, Facebook, Hahnemühle FineArt, Nestlé, the Swedish Institute, the UK Government Digital Service and many more.
You can catch a bit of the spirit from the articles and interviews on our blog, which was run by a team of students from University of Applied Sciences Darmstadt, or browsing through the #csforum14-Tweets.
In addition we’ll put up conference media such as presentations and videos of the talks here on the website as well as on the page of the Content Strategy Forum.
To all participants, speakers, sponsors, partners and helping hands – Thank you for a fantastic Content Strategy Forum 2014!
Beliebte Hotels in FRANKFURT AM MAIN
Who was talking?
What happened when?
CSF2014 will be a three day event.
On 1 July we'll kick off the conference with a workshop day in the Frankfurt Press Club. We offer workshops for all levels of experience from beginners to a content strategy masterclass. While the language of the conference is English, we will also offer workshops in German.
Alle 5-Sterne-Hotels in FRANKFURT AM MAIN
On the evening of 1 July we'll meet for a welcome reception at the Long Island Summer Lounge, located on the top of a car park right in the heart of the city.
On 2 and 3 July we'll come together at the Union Halle on Frankfurt's prospering East Side.
On the night of 2 July we’ll invite you to a BBQ-Party in the Oosten - Realwirtschaft am Main
Check out the complete schedule of the Content Strategy Forum Conference to find out who will be speaking and which topics will be discussed.
Alle 4-Sterne-Hotels in FRANKFURT AM MAIN
Time | Room 1 | Room 2 | Room 3 | Room 4 |
---|---|---|---|---|
09:00 – 10:00(60 mins) | Reception | |||
10:00 – 13:30(3 hrs 30 mins) |
Full-day Workshop: Host: Rahel Bailie, Intentional Design |
Workshop: Host: Nico Brünjes, ZEIT ONLINE |
Workshop: Hosts: Brigitte Alice Radl, Heinz Wittenbrink, FH Joanneum |
Full-day Workshop: Hosts: Klaus Eck, Doris Eichmeier, Eck Consulting Group |
13:30 – 14:30(1 hr) | Lunch break | |||
14:30 – 18:00(3 hrs 30 mins) |
Full-day Workshop: Host: Rahel Bailie, Intentional Design |
Workshop: Host: Christian Riedel |
Workshop: Host: Meike Leopold, salesforce.com |
Full-day Workshop: Hosts: Klaus Eck, Doris Eichmeier, Eck Consulting Group |
Time | Arena | Lounge | Studio |
---|---|---|---|
08:00 – 08:55(55 mins) | Registration, Coffee | Content Strategy Morning Show | |
08:55 – 09:00(5 mins) | Opening | ||
09:00 – 09:10(10 mins) |
Welcome to Frankfurt Markus Frank, City Councillor for Economic Affairs |
||
09:10 – 09:30(20 mins) |
Big Data in Search of Meta Data Dirk Baecker, Zeppelin University |
||
09:35 – 10:15(40 mins) |
Defining our profession, defining ourselves Margot Bloomstein, Appropriate, Inc. |
||
10:20 – 11:00(40 mins) |
Content, Context, Community – Taking Content Strategy to the boardroom Eric Reiss, FatDUX |
||
11:05 – 11:20(15 mins) |
Lightning Talks - Content Strategy for a Cause Supported by Aktion Mensch
|
||
11:20 – 11:40(20 mins) | Coffee Break | Content Strategy Web TV | |
11:40 – 12:20(40 mins) |
Waltzing Matilda - Enabling Digital Transformation in the European Commission Deidre Hodson and Jonathan Stockwell, European Commission |
Digital Fine Art – How Germany’s oldest artist paper manufacturer manages the digital change and new ways of content marketing Ann-Kristin Plüss, Hahnemühle FineArt and Stephan Fink, Fink&Fuchs |
Living the content strategy dream: tools for transforming content strategy theory into a company-wide reality (11:40-12:20, 20 mins) Kate Kenyon, Whipsmart Content Ltd. Complete Content Integration – a systematic or human issue? (12:00-12:20, 20 mins) Inge Weyers, DCT |
12:30 – 13:10(40 mins) |
FIKA, or why coffee is king in Digital Nation Branding Frida Roberts, Swedish Institute |
Managing the Politics of Content Hilary Marsh, Content Company, Inc. |
The future is now - Content Strategy for Smart Content (12:30-12:50, 20 mins) Theresa Grotendorst, Projektwerft and Ute Klingelhoefer, contentwerk The customer experience you’re forgetting: Content Strategy for Customer Correspondence (12:50-13:10, 20 mins) Monica Rivera-Malpica, legodo ag |
13:10 – 14:30(80 mins) | Lunch | Content Strategy Web TV | |
14:30 – 15:00(30 mins) |
Challenges for Corporate Communications in the Digital Age Ansgar Zerfass, University Leipzig |
We’ve spent the budget, now what? - Lessons from a B2B-focused web magazine that came to a grinding halt Tapio Liller, Oseon |
Going Pinternational: Bringing Pinterest to 33 languages in 8 months Sadia Latifi, Pinterest |
15:10– 15:50(40 mins) |
Would Grandma care? Clay Delk, Facebook |
From Wastelands to Wuthering Heights. The Rocky Road to great Social Media Content Judith Denkmayr and Richard Hemmer, Digital Affairs |
From Tripoli, Juba and Kabul back to Berlin, Paris and London - What Content and Media Marketing can learn from areas of crisis and depression Thomas Koch and Klaas Glenewinkel, MICT/Plural Media Services |
16:00 – 16:40(40 mins) |
Data driven storytelling Jörg Blumtritt, Datarella |
User Centred Government Leisa Reichelt, Government Digital Service |
Heimat - getting deeper into the social content of the heart Michael Domsalla, KMTO ::: Manufaktur Marke |
16:40 – 17:00(20 mins) | Coffee Break | Content Strategy Web TV | |
17:00 – 18:00(60 mins) |
Discussion: One ring to rule them all. Will Big Data take over?
|
Time | Arena | Innovation Lounge | Studio |
---|---|---|---|
08:00 – 08:55(55 mins) | Coffee and breakfast | Content Strategy Morning Show | |
08:55 – 09:00(5 mins) | Opening | ||
09:00 – 09:20(20 mins) |
Empowering the Client - Digital Marketing at E-Plus Jürgen Rösger, Chief Marketing Officer E-Plus |
||
09:30 – 10:10(40 mins) |
Game Change - Corporate Storytelling and Content Strategy Learnings at Bosch Michael Schmidtke, Bosch |
||
10:20 – 11:00(40 mins) |
Know more - Consumer Information via QR-Code to enhance Transparency of Food Silvia Schäfer, Nestlé |
CURVED.de: How to build a successful content marketing website in 100 days – and why Rainer Markussen, Markussen Consulting |
Designing for Cognitive Engagement Andrew Zusman |
11:00 - 11:30(30 mins) | Coffee Break | Content Strategy Web TV | |
11:30 - 12:10(40 mins) |
From fiction into fact Patrick Loechle, Dorten |
Innovating the Newsroom Klaus Meier |
Publish-measure-learn-build: using content experiments to drive the digital design process Angela Stengel, Australian Broadcasting Corporation |
12:20 – 13:00(40 mins) |
The long and winding road – taking Content Strategy to a global level Laurence Dansokho and Catharina Pawella, eBay |
The People Puzzle: Making the Pieces Fit Kerry-Anne Gilowey, August Sun Projects |
From benchmark to action - Measuring "Web Excellence" Matthias Schultze, Web Excellence Forum and Thorsten Scherer, MLP AG |
13:00 – 14:30(90 mins) | Lunch | Content Strategy Web TV | |
14:30 – 15:00(30 mins) |
Designing for Content Robert Stulle, EdenSpiekermann |
Courage vs. certainty Alyssa Jade McDonald-Bärtl, BLYSS Chocolate |
Beyond Targeting: Understanding Content Attractors To Improve Content Relevance Michael Andrews, Story Needle |
15:10-15:50(40 mins) |
E Jeföhl, dat verbingk – Content with a Sense of Community Tobias Kaufmann, Erster Fussball-Club Köln |
Changing Patterns in Brand Communications Jörg Leupold |
You can't break down silos, but you can connect them Christiaan Lustig, Sabel Online |
16:00 – 16:40(40 mins) |
Programming The Transmedia Ecosystem: The Metamorphosis of Brands and Media Thomas Praus, Panorama 3000 |
How to spice up a traditional brand with content marketing Inga Batur and Alenka Bester, Zavarovalnica Triglav |
Rethinking university content & communication Patrick Breitenbach, Karlshochschule International University |
16:40 - 17:00(20 mins) | Coffee Break | Content Strategy Web TV | |
17:00 - 18:00(60 mins) |
Discussion: Navigating through the digital disruption – The future of Corporate Communications and Marketing
|
When Tim Berners-Lee invented the World Wide Web and Marc Andreesen and Eric Bina developed Mosaic, the first popular Web browser some 20 years ago, no one knew it would also mark the beginning of a fundamental change of corporate communications and marketing. The task to reach a defined target audience — for a long time a question of big media spendings — has turned into a fight for the attention of a very selective and active audience. With every Google update and the increasing popularity of social networks, the importance of useful and engaging content also rises.
Today content plays a major role in marketing, corporate communications, sales, employer branding, e-commerce, and knowledge management. In the digital world content has become the primary interface between companies, institutions and organisations, and their stakeholders. The possibilities are endless but so are the challenges.
Will ultra-high-speed computers and intelligent algorithms soon take over the work of copywriters and Big Data dominate creativity? What do we require to develop, distribute and govern content, which helps us to reach our objectives? How can we efficiently use the content we already have? Which skills do we need to manage content-driven communication projects? What will the future of digital communications look like and which role will marketing, PR, design, web development, usability and information architecture play?
To answer those and further questions, more than 250 professionals from all over the world will meet in Frankfurt am Main, Germany, for the Content Strategy Forum Conference 2014 from 1- 3 July. They will travel to the city on the Main River from the US, Canada, the UK, France, The Netherlands, Germany, Austria, Switzerland and many more countries.
Join us to exchange ideas and experiences with leading experts about the future of digital corporate communications, marketing, design and web development.
Content has undeniably taken the world of communications and marketing by storm. But is there also substance to the hype? No surprise here: We say yes. But what really should convince your boss is that, at CSF2014, you will get to know the whys and hows of successful projects and learn how to make content strategy work for your company or organisation.
In the digital world, content is one of your most valuable assets, no matter whether you're working for a commercial enterprise, a public institution, an association, a non-profit organisation, or an agency. Content strategy makes sure your content marketing and e-commerce efforts are returning more over a longer period of time. It also helps you to break up content silos within your organisation, improve internal communications, and lower costs for training and customer support.
Some of the most experienced professionals from 20+ countries will share their insights and learnings from successful content strategy projects with you. All speakers are participants as well. We don't have fly-in superstars who will leave right after their talks, but people who have a keen interest in the ideas you bring to the table.
Check out the conference program.
Check out the workshop program.
See who will be speaking.
As a participant you also join a rapidly growing international community. The moderated Google+ Group of the Content Strategy Forum already has more than 4,000 members, and on LinkedIn even more than 15,000 professionals have joined the Content Strategy Group.
All in all, you can be sure to leave Frankfurt with a head full of fresh ideas and a clear sense on how to put them to work for your specific content challenge, making your participation a valuable investment.
We offer separate tickets for the workshop day and the conference as well as a combi-passes for all three days.
The Conference ticket includes
The Workshop ticket includes
The combi-pass includes all of the above.
Please see the table below for an overview of packages and pricing and book your ticket right away. Early Bird tickets will be available from 1 March on at the latest. Ticket sales are managed via Amiando/Xing Events. Payment methods are credit card, direct debit, or PayPal.
Category | Conference | Conference + Workshop | Workshop only |
---|---|---|---|
Regular (available until 23 June 2014) | 890 | 1190 | 590 |
Late (available until 30 June 2014) | 1090 | 1290 | 690 |
Student and non-profit organisations | 390 | 690 | 300 |
We have reserved a limited number of reduced tickets for employees of non-profit organisations and students. Please contact us at whathappens@csforum2014.com to verify your eligibility and receive a promotional code.
For Content Strategy Forum veterans, who participated in least at one of the conferences in Paris, London, Cape Town, or Helsinki, or groups of 5 people or more from the same organisation, we offer a discount on the regular rate for conference tickets and combi-passes. Please contact us at whathappens@csforum2014.com for details.
Ticketing and payment is handled through XING EVENTS. You can select between different payment methods. Transaction fees for payments are included in the ticket prices. For more information take a look at our terms & conditions.
CSF2014 will be a three day event.
On 1 July we'll kick off the conference with a workshop day in the Frankfurt Press Club. We offer workshops for all levels of experience from beginners to a content strategy masterclass. While the language of the conference is English, we will also offer workshops in German.
Alle 5-Sterne-Hotels in FRANKFURT AM MAIN
On the evening of 1 July we'll meet for a welcome reception at the Long Island Summer Lounge, located on the top of a car park right in the heart of the city.
On 2 and 3 July we'll come together at the Union Halle on Frankfurt's prospering East Side.
On the night of 2 July we’ll invite you to a BBQ-Party in the Oosten - Realwirtschaft am Main
Check out the complete schedule of the Content Strategy Forum Conference to find out who will be speaking and which topics will be discussed.
Alle 4-Sterne-Hotels in FRANKFURT AM MAIN
Time | Room 1 | Room 2 | Room 3 | Room 4 |
---|---|---|---|---|
09:00 – 10:00(60 mins) | Reception | |||
10:00 – 13:30(3 hrs 30 mins) |
Full-day Workshop: Host: Rahel Bailie, Intentional Design |
Workshop: Host: Nico Brünjes, ZEIT ONLINE |
Workshop: Hosts: Brigitte Alice Radl, Heinz Wittenbrink, FH Joanneum |
Full-day Workshop: Hosts: Klaus Eck, Doris Eichmeier, Eck Consulting Group |
13:30 – 14:30(1 hr) | Lunch break | |||
14:30 – 18:00(3 hrs 30 mins) |
Full-day Workshop: Host: Rahel Bailie, Intentional Design |
Workshop: Host: Christian Riedel |
Workshop: Host: Meike Leopold, salesforce.com |
Full-day Workshop: Hosts: Klaus Eck, Doris Eichmeier, Eck Consulting Group |
Time | Arena | Lounge | Studio |
---|---|---|---|
08:00 – 08:55(55 mins) | Registration, Coffee | Content Strategy Morning Show | |
08:55 – 09:00(5 mins) | Opening | ||
09:00 – 09:10(10 mins) |
Welcome to Frankfurt Markus Frank, City Councillor for Economic Affairs |
||
09:10 – 09:30(20 mins) |
Big Data in Search of Meta Data Dirk Baecker, Zeppelin University |
||
09:35 – 10:15(40 mins) |
Defining our profession, defining ourselves Margot Bloomstein, Appropriate, Inc. |
||
10:20 – 11:00(40 mins) |
Content, Context, Community – Taking Content Strategy to the boardroom Eric Reiss, FatDUX |
||
11:05 – 11:20(15 mins) |
Lightning Talks - Content Strategy for a Cause Supported by Aktion Mensch
|
||
11:20 – 11:40(20 mins) | Coffee Break | Content Strategy Web TV | |
11:40 – 12:20(40 mins) |
Waltzing Matilda - Enabling Digital Transformation in the European Commission Deidre Hodson and Jonathan Stockwell, European Commission |
Digital Fine Art – How Germany’s oldest artist paper manufacturer manages the digital change and new ways of content marketing Ann-Kristin Plüss, Hahnemühle FineArt and Stephan Fink, Fink&Fuchs |
Living the content strategy dream: tools for transforming content strategy theory into a company-wide reality (11:40-12:20, 20 mins) Kate Kenyon, Whipsmart Content Ltd. Complete Content Integration – a systematic or human issue? (12:00-12:20, 20 mins) Inge Weyers, DCT |
12:30 – 13:10(40 mins) |
FIKA, or why coffee is king in Digital Nation Branding Frida Roberts, Swedish Institute |
Managing the Politics of Content Hilary Marsh, Content Company, Inc. |
The future is now - Content Strategy for Smart Content (12:30-12:50, 20 mins) Theresa Grotendorst, Projektwerft and Ute Klingelhoefer, contentwerk The customer experience you’re forgetting: Content Strategy for Customer Correspondence (12:50-13:10, 20 mins) Monica Rivera-Malpica, legodo ag |
13:10 – 14:30(80 mins) | Lunch | Content Strategy Web TV | |
14:30 – 15:00(30 mins) |
Challenges for Corporate Communications in the Digital Age Ansgar Zerfass, University Leipzig |
We’ve spent the budget, now what? - Lessons from a B2B-focused web magazine that came to a grinding halt Tapio Liller, Oseon |
Going Pinternational: Bringing Pinterest to 33 languages in 8 months Sadia Latifi, Pinterest |
15:10– 15:50(40 mins) |
Would Grandma care? Clay Delk, Facebook |
From Wastelands to Wuthering Heights. The Rocky Road to great Social Media Content Judith Denkmayr and Richard Hemmer, Digital Affairs |
From Tripoli, Juba and Kabul back to Berlin, Paris and London - What Content and Media Marketing can learn from areas of crisis and depression Thomas Koch and Klaas Glenewinkel, MICT/Plural Media Services |
16:00 – 16:40(40 mins) |
Data driven storytelling Jörg Blumtritt, Datarella |
User Centred Government Leisa Reichelt, Government Digital Service |
Heimat - getting deeper into the social content of the heart Michael Domsalla, KMTO ::: Manufaktur Marke |
16:40 – 17:00(20 mins) | Coffee Break | Content Strategy Web TV | |
17:00 – 18:00(60 mins) |
Discussion: One ring to rule them all. Will Big Data take over?
|
Time | Arena | Innovation Lounge | Studio |
---|---|---|---|
08:00 – 08:55(55 mins) | Coffee and breakfast | Content Strategy Morning Show | |
08:55 – 09:00(5 mins) | Opening | ||
09:00 – 09:20(20 mins) |
Empowering the Client - Digital Marketing at E-Plus Jürgen Rösger, Chief Marketing Officer E-Plus |
||
09:30 – 10:10(40 mins) |
Game Change - Corporate Storytelling and Content Strategy Learnings at Bosch Michael Schmidtke, Bosch |
||
10:20 – 11:00(40 mins) |
Know more - Consumer Information via QR-Code to enhance Transparency of Food Silvia Schäfer, Nestlé |
CURVED.de: How to build a successful content marketing website in 100 days – and why Rainer Markussen, Markussen Consulting |
Designing for Cognitive Engagement Andrew Zusman |
11:00 - 11:30(30 mins) | Coffee Break | Content Strategy Web TV | |
11:30 - 12:10(40 mins) |
From fiction into fact Patrick Loechle, Dorten |
Innovating the Newsroom Klaus Meier |
Publish-measure-learn-build: using content experiments to drive the digital design process Angela Stengel, Australian Broadcasting Corporation |
12:20 – 13:00(40 mins) |
The long and winding road – taking Content Strategy to a global level Laurence Dansokho and Catharina Pawella, eBay |
The People Puzzle: Making the Pieces Fit Kerry-Anne Gilowey, August Sun Projects |
From benchmark to action - Measuring "Web Excellence" Matthias Schultze, Web Excellence Forum and Thorsten Scherer, MLP AG |
13:00 – 14:30(90 mins) | Lunch | Content Strategy Web TV | |
14:30 – 15:00(30 mins) |
Designing for Content Robert Stulle, EdenSpiekermann |
Courage vs. certainty Alyssa Jade McDonald-Bärtl, BLYSS Chocolate |
Beyond Targeting: Understanding Content Attractors To Improve Content Relevance Michael Andrews, Story Needle |
15:10-15:50(40 mins) |
E Jeföhl, dat verbingk – Content with a Sense of Community Tobias Kaufmann, Erster Fussball-Club Köln |
Changing Patterns in Brand Communications Jörg Leupold |
You can't break down silos, but you can connect them Christiaan Lustig, Sabel Online |
16:00 – 16:40(40 mins) |
Programming The Transmedia Ecosystem: The Metamorphosis of Brands and Media Thomas Praus, Panorama 3000 |
How to spice up a traditional brand with content marketing Inga Batur and Alenka Bester, Zavarovalnica Triglav |
Rethinking university content & communication Patrick Breitenbach, Karlshochschule International University |
16:40 - 17:00(20 mins) | Coffee Break | Content Strategy Web TV | |
17:00 - 18:00(60 mins) |
Discussion: Navigating through the digital disruption – The future of Corporate Communications and Marketing
|
When Tim Berners-Lee invented the World Wide Web and Marc Andreesen and Eric Bina developed Mosaic, the first popular Web browser some 20 years ago, no one knew it would also mark the beginning of a fundamental change of corporate communications and marketing. The task to reach a defined target audience — for a long time a question of big media spendings — has turned into a fight for the attention of a very selective and active audience. With every Google update and the increasing popularity of social networks, the importance of useful and engaging content also rises.
Today content plays a major role in marketing, corporate communications, sales, employer branding, e-commerce, and knowledge management. In the digital world content has become the primary interface between companies, institutions and organisations, and their stakeholders. The possibilities are endless but so are the challenges.
Will ultra-high-speed computers and intelligent algorithms soon take over the work of copywriters and Big Data dominate creativity? What do we require to develop, distribute and govern content, which helps us to reach our objectives? How can we efficiently use the content we already have? Which skills do we need to manage content-driven communication projects? What will the future of digital communications look like and which role will marketing, PR, design, web development, usability and information architecture play?
To answer those and further questions, more than 250 professionals from all over the world will meet in Frankfurt am Main, Germany, for the Content Strategy Forum Conference 2014 from 1- 3 July. They will travel to the city on the Main River from the US, Canada, the UK, France, The Netherlands, Germany, Austria, Switzerland and many more countries.
Join us to exchange ideas and experiences with leading experts about the future of digital corporate communications, marketing, design and web development.
Content has undeniably taken the world of communications and marketing by storm. But is there also substance to the hype? No surprise here: We say yes. But what really should convince your boss is that, at CSF2014, you will get to know the whys and hows of successful projects and learn how to make content strategy work for your company or organisation.
In the digital world, content is one of your most valuable assets, no matter whether you're working for a commercial enterprise, a public institution, an association, a non-profit organisation, or an agency. Content strategy makes sure your content marketing and e-commerce efforts are returning more over a longer period of time. It also helps you to break up content silos within your organisation, improve internal communications, and lower costs for training and customer support.
Some of the most experienced professionals from 20+ countries will share their insights and learnings from successful content strategy projects with you. All speakers are participants as well. We don't have fly-in superstars who will leave right after their talks, but people who have a keen interest in the ideas you bring to the table.
Check out the conference program.
Check out the workshop program.
See who will be speaking.
As a participant you also join a rapidly growing international community. The moderated Google+ Group of the Content Strategy Forum already has more than 4,000 members, and on LinkedIn even more than 15,000 professionals have joined the Content Strategy Group.
All in all, you can be sure to leave Frankfurt with a head full of fresh ideas and a clear sense on how to put them to work for your specific content challenge, making your participation a valuable investment.
We offer separate tickets for the workshop day and the conference as well as a combi-passes for all three days.
The Conference ticket includes
The Workshop ticket includes
The combi-pass includes all of the above.
Please see the table below for an overview of packages and pricing and book your ticket right away. Early Bird tickets will be available from 1 March on at the latest. Ticket sales are managed via Amiando/Xing Events. Payment methods are credit card, direct debit, or PayPal.
We have reserved a limited number of reduced tickets for employees of non-profit organisations and students. Please contact us at whathappens@csforum2014.com to verify your eligibility and receive a promotional code.
For Content Strategy Forum veterans, who participated in least at one of the conferences in Paris, London, Cape Town, or Helsinki, or groups of 5 people or more from the same organisation, we offer a discount on the regular rate for conference tickets and combi-passes. Please contact us at whathappens@csforum2014.com for details.
Ticketing and payment is handled through XING EVENTS. You can select between different payment methods. Transaction fees for payments are included in the ticket prices. For more information take a look at our terms & conditions.