Jürgen Rösger has been Chief Digital Officer of the E-Plus Group since the beginning of 2014. He joined E-Plus as Chief Marketing Officer in mid-2011, having previously held various leadership positions at large German companies and founded his own interactive marketing agency in Hamburg. In his current position, Jürgen Rösger is responsible for marketing and brand portfolio management as well as the company’s digitalisation strategy.
As part of the transformation toward a data-centric mobile communications world, the E-Plus Group is focusing on digitalisation in all areas, along with high quality and an optimal price-performance ratio. This ‘market challenger’ strategy has been extremely successful.
Empowering the client – Digital Marketing at E-Plus