Content Strategy Forum Conference 2014 Frankfurt, 1-3 July

Speaker

Alyssa Jade McDonald-Baertl

Lyss is a 3rd generation social entrepreneur, but the path to evolving a Change Maker wasn’t so easy as she spent a decade in giant corporations working for profit and became seriously ill with stomach tumours. She gave it all up to start a social enterprise in Ecuador to re-invent how we know chocolate as her example of how food systems could be better and how nutrition can be gastronomy delights as well as health-ful.

Lyss created single bean virgin chocolate, which as we’ve been told by culinary chefs and sommeliers from Europe to the Gulf is “the most pure chocolate in the world”. As you travel along with her too, you will come to know this yourself. Experts recommend her chocolate because of two key reasons: she works with ~ 450 families on 2 sustainable plantations in Ecuador to grow and love authentic genetic Arriba Nacionale cacao trees (very rare trees!) and then carefully pluck them to be sun-dried and cold-ground for molecular integrity. This means, that with very low heat and a pure organic species, the aroma and taste of the cacao is maintained by a very long and loved handwork.

This chocolate, which is favoured by foodies, food writers and chefs, is her proof-point for better standards of manufacturing in nutrition where she actively lobbies to influence diplomatics and ‘Quality of Life’ measures from the Arabic peninsula to South America. She lives between the Indian, Atlantic and Pacific oceans.

Talk

Courage vs. Certainty, how compassion means more than perfection. Lessons from a chocolate company.