Content Strategy Forum Conference 2014 Frankfurt, 1-3 July

Speaker

Thomas Koch

Thomas looks back on a career spanning more than 40 years in the media business. As a media planner he spent 14 years in renowned ad agencies such as GGK Duesseldorf and Ted Bates Worldwide in Frankfurt. In 1987 he decides to go solo with „thomaskochmedia“ (tkm), which is to become the largest independent media agency in Germany. Thomas merges tkm with Starcom to tkm Starcom in 2002, making it number seven in the German market. He leaves in 2007 to join the independent media agency Crossmedia. In 2010 Thomas is co-founder of Plural Media Services, an agency which supports government independent media outlets in crisis regions. Since 2011 he supports agencies, corporations and publishers with his consulting firm tk-one.

Thomas is a regular contributor for Wirtschaftswoche and Werben&Verkaufen and the author of „Werbung nervt!“ (Annoying Advertising) and „The Media Business For Pioneers“. He has received numerous accolades for his work including media personality of the year in 2008 and the Zeichensetzer award from the jury of the SignsAwards in 2011 for his engagement in crisis regions.

Links:

Talk

From Tripoli, Juba and Kabul back to Berlin, Paris and London - What Content and Media Marketing can learn from areas of crisis and depression